Brand Identity

Style Guide

Branding elements used to create Razor's new brand identity and packaging direction. Razor Red and wire-brushed aluminium along with 'action shot' and product detail windows define a bold new look.

Brand Identity

Packaging design

Packaging design using brand identifiers and elements to create a powerful and memorable presence at retail.

Brand Identity.

Tradeshow Booth.

Tradeshow booth design incorporating brand elements to feature Razor’s broad product offering in a comprehensive manner to retail buyers.

Product Naming.

Product Branding.

Branding and logo comps for the Airgo and Gogo air powered pogo sticks from Razor.

Product Naming.

Product Branding.

Final product logo and branding lock ups for the Airgo air powered pogo stick.

Packaging Concepts.

Packaging comps for Airgo and Gogo air powered pogo sticks from Razor.

Packaging Design.

Product Branding.

A beautifully designed and executed packaging solution for ‘AIRGO’, the air-powered pogo stick from Razor.

Retail Display Concept.

A design concept for a retail ‘end cap’ display for the Airgo. Simple to ship and assemble, the display incorporates billet aluminum product details.

Packaging / Carrying Case Concepts.

Conceptual design for a retail package with secondary usage as a carrying case for the Airgo air powered pogo stick from Razor.